Lirema: conversion growth through UI enhancements
Lirema is a network of eye clinics specializing in diagnostics, therapeutic and surgical treatment for a wide range of eye conditions.
Laser eye surgery - best quality at the right price
The Lirema network includes 10 eye surgery clinics across Scandinavia and Lithuania. With more than 20 years of experience, they have treated over 300,000 patients, providing an extensive range of effective and reliable ophthalmological services.
Design process
In 2023, I joined Lirema's web team to improve user experience and resolve conversion issues that were affecting sales.
By analyzing user behavior and feedback, I quickly identified key UX barriers and redesigned several sales pages. The updates made the pages clearer, more professional, and easier to navigate, while also enhancing the overall visual aesthetics.
Impact
Enhancing Lirema's website UI and user experience led to a notable increase in sales, helping more clients receive high-quality services at excellent value.
Competence applied to the project:
- Identifying conversion blockers
- Enhancing visual hierarchy and overall aesthetics
- Redesigning sales pages for clarity and effectiveness
- Designing and refining user interfaces
- Analyzing user feedback and behavior
- Conducting UI reviews
- Collaborating with the team to deliver a better product